Business

How to start a business, or buy one.

You don't need a big idea or much money to start. Learn how self-made founders found problems worth solving, sold before they built and kept what they owned, in five minutes of your scroll time a day.

Coming to the App Store

See how it works

First lesson free · Free week on the annual plan · No account to start

In the Business track

What you'll find out.

You've watched hundreds of videos and kept almost none of it. MASTRD is only the ideas that matter, and everything you learn keeps coming back. Here are five of them; the how is in the lessons.

  1. The thing an owner can sell when they leave, and an employee can't
  2. Why charging more can sometimes sell more than charging less
  3. The one thing most fast-growing companies started without
  4. The safer way to start a business, according to a 14-year study
  5. Why a bargain-priced business is often the wrong one to buy

Why it sticks

Five reasons it never stuck. Fixed.

  • You forgot it.

    A system designed to help you remember brings every idea back right before you'd forget it.

  • You never used it.

    Every lesson makes you use it: real situations, spotting the mistake, saying it out loud. Then you try it for real and check in on how it went.

  • You had no time.

    It takes five minutes of your scroll time, and refreshers wait on your lock screen.

  • You learned from the wrong people.

    Built on how self-made founders and executives actually work, plus research and specialists.

  • You did it alone.

    Your circle of up to 12 friends sees whether you kept your standard this week, and can nudge you when you slip.

Questions

Questions, answered.

  • Most businesses need little money to begin: in US data, poorer and fairly well-off households started businesses at about the same rate. The lessons cover testing an idea before spending, finding first customers and spotting real demand.

  • Buyers pay more for businesses that run without their owner, because the profit won't walk out the door. The lessons cover what top buyers look for and which numbers to ignore.

  • Many big companies began with one person fixing a small problem for a few paying customers. The lessons cover testing ideas cheaply, pricing and finding your first buyers.

Start with business.

On the annual plan: a free week, then under 20 cents a day.

Coming to the App Store

The app can remind you two days before your free week ends. Cancel in Settings at least a day before and you pay nothing.

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